An Analysis of the Relationship Between Supply-Chain Management Practices and New Product Development Time: A Case of the North American Confectionery Manufacturers
No hay miniatura disponible
Fecha
Título de la revista
ISSN de la revista
Título del volumen
Editor
Resumen
Descripción
This paper describes the relationship between supply-chain management practices and new product development over time in the North American confectionery manufacturing industry. Using data from a survey of new product development managers, results indicate that buyer involvement and supplier involvement do not have a statistically significant impact on development time. Outsourcing of activities, however, does significantly impact new product development time. Findings of this study have important implications for supply-chain management practices of the food-manufacturing industry.