ANALYSIS OF CONSUMER'S WILLINGNESS TO PAY FOR NEW FRIED FOOD PREPARED FROM COWPEA FLOUR

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dc.creatorFletcher, Stanley M.
dc.creatorMcWatters, Kay H.
dc.creatorResurreccion, Anna V.A.
dc.date2017-04-01T14:01:18Z
dc.date.accessioned2026-07-09T05:46:53Z
dc.descriptionConsumers' willingness to pay for cowpea products was analyzed by a multi-ordered response model. The analysis indicated that socio-demographic factors are weakly linked to consumers' willingness to pay while product characteristics are strongly linked. Marketing promotion is possible. Thus, akara products, made from cowpea paste, have potential for extending the utilization of cowpeas.
dc.identifierdoi:10.22004/ag.econ.115909
dc.identifierhttps://ageconsearch.umn.edu/record/115909/files/WP-18.pdf
dc.identifierhttp://ageconsearch.umn.edu/record/115909
dc.identifier.urihttp://hdl.handle.net/123456789/568272
dc.languageeng
dc.publisher
dc.sourcehttp://ageconsearch.umn.edu/record/115909
dc.titleANALYSIS OF CONSUMER'S WILLINGNESS TO PAY FOR NEW FRIED FOOD PREPARED FROM COWPEA FLOUR
dc.typeText

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