ANALYSIS OF CONSUMER'S WILLINGNESS TO PAY FOR NEW FRIED FOOD PREPARED FROM COWPEA FLOUR

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Consumers' willingness to pay for cowpea products was analyzed by a multi-ordered response model. The analysis indicated that socio-demographic factors are weakly linked to consumers' willingness to pay while product characteristics are strongly linked. Marketing promotion is possible. Thus, akara products, made from cowpea paste, have potential for extending the utilization of cowpeas.

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http://hdl.handle.net/123456789/568272

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https://ageconsearch.umn.edu/record/115909/files/WP-18.pdf

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University of Minnesota