MARKETING PREMIUM FOOD PRODUCTS IN EMERGING ECONOMIES: THE CASE OF MACEDONIAN CHEESE
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Developing food products with higher standards or brands in newly emerging markets presents a challenge to processors. This study focused on attributes that may increase cheese demand in Macedonian. Demand for higher quality, taste, consistency and certified "safe" cheese at premiums is relatively high. Income, region, shopping behavior and various other demographics all delineate potential consumers of premium cheese.