Atributos que afetam a decisão de compra dos consumidores de carne bovina

dc.creatorSouki, Gustavo Quiroga
dc.creatorSalazar, German Torres
dc.creatorAntonialli, Luiz Marcelo
dc.creatorPereira, Claudia Aparecida
dc.date2017-04-01T19:41:32Z
dc.date.accessioned2026-07-09T04:33:06Z
dc.descriptionThe purpose of this paper is to identify the attributes of beef that affect the buying decisions of the consumers of Belo Horizonte, Minas Gerais. A descriptive survey was conducted with quantitative variables, with a total of 400 interviews at the point of retail purchase, using structured questionnaires with multiple-choice questions only. It was possible to verify that the attributes considered most important by the consumers regarding the beef were: hygiene, smell, appearance, additive-free, healthy appearance, freshness, flavor, tenderness, color, and nutritional value. We found significant statistical differences between the consumer’s clusters. It indicates that the attributes of the beef that affect the buying decisions are related to gender, age, marital status, household income, educational level, and time dedicated to work.
dc.identifierdoi:10.22004/ag.econ.43568
dc.identifierhttps://ageconsearch.umn.edu/record/43568/files/revista_v5_n2_jul_de_2003_3.pdf
dc.identifierhttp://ageconsearch.umn.edu/record/43568
dc.identifier.urihttp://hdl.handle.net/123456789/551568
dc.languageeng
dc.publisher
dc.sourcehttp://ageconsearch.umn.edu/record/43568
dc.titleAtributos que afetam a decisão de compra dos consumidores de carne bovina
dc.typeText

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