Atributos que afetam a decisão de compra dos consumidores de carne bovina

Souki, Gustavo Quiroga; Salazar, German Torres; Antonialli, Luiz Marcelo; Pereira, Claudia Aparecida

Atributos que afetam a decisão de compra dos consumidores de carne bovina

Autores

Souki, Gustavo Quiroga

Salazar, German Torres

Antonialli, Luiz Marcelo

Pereira, Claudia Aparecida

Descripción

The purpose of this paper is to identify the attributes of beef that affect the buying decisions of the consumers of Belo Horizonte, Minas Gerais. A descriptive survey was conducted with quantitative variables, with a total of 400 interviews at the point of retail purchase, using structured questionnaires with multiple-choice questions only. It was possible to verify that the attributes considered most important by the consumers regarding the beef were: hygiene, smell, appearance, additive-free, healthy appearance, freshness, flavor, tenderness, color, and nutritional value. We found significant statistical differences between the consumer’s clusters. It indicates that the attributes of the beef that affect the buying decisions are related to gender, age, marital status, household income, educational level, and time dedicated to work.