Farmer’s objectives as determinant factors of organic farming adoption
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Our paper seeks to assess the decision to adopt organic farming practices. More specifically, we use
Duration Analysis (DA) to determine why farmers adopt organic farming and the timing of adoption. We extend
previous studies by including farmers’ objectives, risk preferences and agricultural policies as covariates in the DA
model. The Analytical Hierarchy Process (AHP) is used as a multi-criteria decision-making methodology to measure
farmers’ objectives. The empirical analysis uses farm-level data collected through a questionnaire to a sample of
vineyard holdings in the Spanish region of Catalonia. Farmers’ objectives are found to influence the conversion
decision. Moreover, farmers who are not risk averse are more prone to adopt organic farming. Results also identify
the policy changes that have been more relevant in motivating adoption of organic practices.