TRENDS IN FOOD MARKETING IN THE UNITED STATES
No hay miniatura disponible
Fecha
Autores
Título de la revista
ISSN de la revista
Título del volumen
Editor
Resumen
Descripción
This article discusses some major trends in food marketing in the United States, as revealed in a detailed study of food distribution undertaken by the National Commission on Food Marketing. Attention is focused on the growing industrialisation of farming and the consequent decline in terminal auction markets; the increasing role of new product development in ensuring profitability of food processors. Trends in the food retailing industry are also discussed and compared with conditions prevailing in Australia.