ECR Development in French Food Supply Chains: Factors of Fails and Success
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Producers and retailers often limit their partnership to the simple implementation of a set of
tools (advanced logistic techniques), our purpose was to understand the reasons that govern
such choices, but neglecting the essence of the ECR, which is based on active cooperation between
suppliers and retailers. A qualitative study among the professionals, completed by a theoretical
literature study, has resulted in the proposition of an explanatory model of the level of
cooperation, from both supply management and demand management perspectives.