The Effect of Value-Added Management on Calf Prices at Superior Livestock Auction Video Markets
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Value-added management practices for cow-calf producers have become prevalent as feeders have
recognized the value of calves raised with certified health and weaning programs. Export markets
requiring age and source verification or non-hormone treated cattle and advancement of markets
for naturally raised cattle have also presented profit opportunities for cow-calf producers. This
study estimates the value of value-added calf production and marketing programs. Weaned steer
calves sold with certified health programs realized $7 to $10 per cwt premiums. Age- and sourceverified
steers received $1 to $2 per cwt premiums exceeding added costs of about $0.67 per cwt
in 2010 despite rapidly expanding supply.