RESOLVING THE CONFLICTS BETWEEN PREVIOUS MEAT GENERIC ADVERTISING STUDIES

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dc.creatorCoulibaly, Nouhoun
dc.creatorBrorsen, B. Wade
dc.date2017-04-01T20:05:02Z
dc.date.accessioned2026-07-09T03:33:21Z
dc.descriptionPast research disagrees about the effectiveness of generic meat advertising. The conflicting findings are shown to be due to the data transformation used by Ward and Lambert. The results support Brester and Schroeder's findings that the effect of generic meat advertising is small.
dc.identifierdoi:10.22004/ag.econ.20897
dc.identifierhttps://ageconsearch.umn.edu/record/20897/files/spcoul01.pdf
dc.identifierhttp://ageconsearch.umn.edu/record/20897
dc.identifier.urihttp://hdl.handle.net/123456789/535027
dc.languageeng
dc.publisher
dc.sourcehttp://ageconsearch.umn.edu/record/20897
dc.titleRESOLVING THE CONFLICTS BETWEEN PREVIOUS MEAT GENERIC ADVERTISING STUDIES
dc.typeText

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