RESOLVING THE CONFLICTS BETWEEN PREVIOUS MEAT GENERIC ADVERTISING STUDIES

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Past research disagrees about the effectiveness of generic meat advertising. The conflicting findings are shown to be due to the data transformation used by Ward and Lambert. The results support Brester and Schroeder's findings that the effect of generic meat advertising is small.

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http://hdl.handle.net/123456789/535027

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https://ageconsearch.umn.edu/record/20897/files/spcoul01.pdf

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University of Minnesota