IQF Catfish Retail Pack: A Study of Consumers' Willingness to Pay
| dc.creator | Quagrainie, Kwamena K. | |
| dc.date | 2017-04-01T20:06:11Z | |
| dc.date.accessioned | 2026-07-09T02:52:31Z | |
| dc.description | The grocery retail channel represents a potential for increased sales for catfish products because of the competitive nature that imported catfish fillets pose at foodservice market channels. The study examined the potential for selling a household-size pack of IQF 6-fillets of catfish through the grocery market channels, and consumers' willingness to pay for the product. Data used were obtained from a survey conducted in selected southern U.S. cities. Results suggest that households will purchase such grocery retail packages and will be willing to pay an average price of $4.37/lb. Important factors found to affect willingness to pay include; fish buying patterns, household size, race, age and gender. | |
| dc.identifier | doi:10.22004/ag.econ.8195 | |
| dc.identifier | https://ageconsearch.umn.edu/record/8195/files/20051044_Formatted.pdf | |
| dc.identifier | http://ageconsearch.umn.edu/record/8195 | |
| dc.identifier.uri | http://hdl.handle.net/123456789/521903 | |
| dc.language | eng | |
| dc.publisher | ||
| dc.source | http://ageconsearch.umn.edu/record/8195 | |
| dc.title | IQF Catfish Retail Pack: A Study of Consumers' Willingness to Pay | |
| dc.type | Text |