IQF Catfish Retail Pack: A Study of Consumers' Willingness to Pay
No hay miniatura disponible
Fecha
Autores
Título de la revista
ISSN de la revista
Título del volumen
Editor
Resumen
Descripción
The grocery retail channel represents a potential for increased sales for catfish products because of the competitive nature that imported catfish fillets pose at
foodservice market channels. The study examined the potential for selling a household-size pack of IQF 6-fillets of catfish through the grocery market channels,
and consumers' willingness to pay for the product. Data used were obtained from a survey conducted in selected southern U.S. cities. Results suggest that households
will purchase such grocery retail packages and will be willing to pay an average price of $4.37/lb. Important factors found to affect willingness to pay include; fish
buying patterns, household size, race, age and gender.