Price structure of extra virgin olive oil: a hedonic approach
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Analyzing consumer preferences about Extra Virgin Olive Oil (EVOO) and its characteristics is an important issue to improve consumption. The hedonic prices approach is a revealed preferences method that allows us to disaggregate EVOO market price into the implicit prices of its attributes. We found that 9 out 21 attributes are statistically significant over the price structure, some of which have lesser impact than expected whereas others have an opposite sign.