FARMERS' VEG RISK PERCEPTIONS AND ADOPTION OF VEG CROP INSURANCE
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Producer survey results are analyzed to determine factors influencing value-enhanced grain (VEG) risk perceptions and VEG crop insurance adoption. VEG production is perceived to be riskier than commodity production. VEG types, input costs, and production problems affect risk perceptions. Factors including previous insurance use impact VEG crop insurance adoption.