SUIZA FOODS CORPORATION: BEST MANAGEMENT STRATEGY IN THE FLUID MILK INDUSTRY
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Suiza Foods has rapidly grown to become the largest company in the U.S. fluid milk industry. This teaching case is designed to familiarize students with the challenges which confront Suiza in its quest for further growth and, in turn, high profitability. Interviews with top executives describe the history of Suiza as well as the rationale behind Suiza's strategies. Information is presented on both economic and financial trends so as to allow the student to asses Suiza's past, present and future performance.