Farmer attitudes predictive of profitability
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How manager attitudes, personality, behaviour and socio demographic characteristics influence farm performance is at best only partially understood. The present study expands this understanding by analyzing attitudes and attributes of eighty dairy farmers in Great Britain in relation to their farm profitability. Business goals, temperament, purchasing behaviour and growth mindset were found to be associated with profitability. A model consisting of six question responses is presented predicting 40% of profitability variation. These six questions all related to attitudes. Other assessed variables such as behaviour and socio demographic characteristics did not warrant inclusion in the final model. These results represent a major step forward in explaining how farm managers influence the profitability of their businesses.