Online versus Face-to-Face: Students’ Preferences for College Course Attributes
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The objectives of this article were to determine: 1) students’ preferences for college course
attributes; and 2) how the amount of course attribute information impacts enrollment. Results
indicate students had the highest preferences for face-to-face (F2F) courses offered late
morning and early afternoon and two to three days per week. Students selected online over
F2F courses depending on course makeup; for example, course topic, online course design
technology, and when the F2F version was offered. Additionally, students selected online
courses more frequently when additional online course attribute information was available
during course selection.