CONSUMER ATTITUDES TOWARD ORGANICALLY GROWN LETTUCE

Wolf, Marianne McGarry; Johnson, Bradey; Cochran, Kerry; Hamilton, Lynn L.

CONSUMER ATTITUDES TOWARD ORGANICALLY GROWN LETTUCE

Autores

Wolf, Marianne McGarry

Johnson, Bradey

Cochran, Kerry

Hamilton, Lynn L.

Descripción

This research shows that approximately 29 percent of lettuce purchases in California expect to purchase an organically grown lettuce product in the future. Organic lettuce purchasers are more likely to be female, have a higher household income and a higher level of education. Consumers are concerned with the freshness, quality, price, and environmental impact of the lettuce they purchase.