REGIONAL DEMAND FOR NATURAL BEEF PRODUCTS: URBAN VS. RURAL WILLINGNESS TO PAY AND TARGET CUSTOMERS
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Interest and sales for natural meats continue to grow, with increased offerings in supermarkets and other mainstream marketing channels. Still, little is known about interest in various production attributes and methods to target likely customers. This study focuses on the market for natural meat, including freezer beef offerings, in Colorado with special attention to whether rural and urban consumers differ in their interests and propensities to purchase.