Healthy meals on the menu: A Swedish field experiment on labelling and restaurant sales

dc.creatorThunstrom, Linda
dc.creatorNordstrom, Jonas
dc.creatorShogren, Jason F.
dc.date2017-04-01T19:40:13Z
dc.date.accessioned2026-07-09T10:24:09Z
dc.descriptionMenu labelling of meals prepared away from home is a policy designed to help consumers make healthier food choices. In this paper we use a field experiment in Sweden to examine if a restaurant benefits from introducing a meal labelled as healthy on its menu by experiencing an overall increase in sales. We cannot reject the hypothesis that sales are the same before and after the introduction of a meal labelled as healthy on the menu, i.e. our data does not support the idea that restaurants increase their sales from supplying a meal labelled as healthy.
dc.identifierdoi:10.22004/ag.econ.233849
dc.identifierhttps://ageconsearch.umn.edu/record/233849/files/6%20%20Thunstro_m%20et%20al.pdf
dc.identifierhttp://ageconsearch.umn.edu/record/233849
dc.identifier.urihttp://hdl.handle.net/123456789/618328
dc.languageeng
dc.publisher
dc.sourcehttp://ageconsearch.umn.edu/record/233849
dc.titleHealthy meals on the menu: A Swedish field experiment on labelling and restaurant sales
dc.typeText

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