Healthy meals on the menu: A Swedish field experiment on labelling and restaurant sales
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Menu labelling of meals prepared away from home is a policy designed to help consumers make
healthier food choices. In this paper we use a field experiment in Sweden to examine if a restaurant
benefits from introducing a meal labelled as healthy on its menu by experiencing an overall increase
in sales. We cannot reject the hypothesis that sales are the same before and after the introduction of
a meal labelled as healthy on the menu, i.e. our data does not support the idea that restaurants
increase their sales from supplying a meal labelled as healthy.