Wilson Seeds, Inc.: A Period of Transition
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Dan Wilson, the CEO of Wilson Seeds, just got off the phone with the consultant. Something about Wilson Seeds has made him uneasy lately. This company is all he has known, but something seems off. Even as the company has grown and beat sales records, he feels like something has been lost. Growing revenues have been met with decreasing profitability and increased frustration He knows something has to change. The company feels like a runaway train; the larger it grows the more out of control things become.