Trade-offs Between Consumer Concerns: An Application for Pork Production
No hay miniatura disponible
Fecha
Título de la revista
ISSN de la revista
Título del volumen
Editor
Resumen
Descripción
This paper studies multiple attributes of pork production and analyses the trade-offs that consumers make between them. Results show that without considering the trade-offs, animal welfare and food safety are on average perceived as the most important attributes. However, including trade-offs, Taste and Price become major concerns. Conclusions are nuanced as for a number of segments and specific trade-offs Taste and Price are relatively less important. Results support the implementation of differentiated chain designs with distinct and innovative decisions for trade-offs to be made.