IMPACT OF DECISION MAKERS DIVERGENCE IN RISK ATTITUDES AND PERCEPTIONS ON CO-OPERATIVE MANAGEMENT IN CANADA
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In this paper, the results of a survey investigating whether risk attitudes and perceptions differ between managers and boards of directors of co-operative agribusiness firms presented. Using the framework of Fishbein's attitude-behavior model the factors underlying these differences are identified. Implications for future strategies of co-operative agribusinesses management are addressed.