Determinants of Meat Purchasing Behavior by Ethnic Groups
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The decision to purchase meat products is investigated across ethnic groups with data from the
Consumer Expenditure Survey. Particularly, we emphasize the U.S. Hispanics markets since its
population increased 43% in the 2000-2010 period. The determinants included socio-economic
factors in Probit regressions. Income and household composition were characterized as the most
significant determinants, however, the effects varied across ethnic groups. As such, ethnicity can
be considered as a major factor influencing the decisions to purchase meat products. The
findings can be used to develop marketing tactics to influence the purchasing behavior of ethnic
groups.