Strengthening market intelligence for product design

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dc.creatorYnion, Jhoanne
dc.creatorPaguirigan, Neale Marvin
dc.creatorBayot, Ruvicyn
dc.creatorDemont, Matty
dc.date2025-12-18
dc.date2026-02-19T07:40:38Z
dc.date2026-02-19T07:40:38Z
dc.date.accessioned2026-06-27T04:12:50Z
dc.description"As CGIAR advances toward more market-responsive breeding, recent consultations and concept development highlight the critical role of CGIAR Breeding for Tomorrow’s Area of Work Market Intelligence (MI) in shaping product design and advancement decisions across CGIAR. Three major activities underscore the need for standardized evidence-based MI insights to guide Product Design Teams (PDTs) including national partners, target stakeholders, and private sectors: - Key Informant Interviews (KII) - The development of a proof-of-concept for an MI Evidence Briefer, a package of MI evidence generated by the upcoming MI Transfer Portal in the Global Market Intelligence Platform (GloMIP) - A presentation in a Product Design Standard (PDS) Workshop in Nairobi, Kenya."
dc.identifierhttps://hdl.handle.net/10568/181730
dc.identifier.urihttp://hdl.handle.net/123456789/25320
dc.languageen
dc.publisherConsultative Group on International Agricultural Research
dc.rightsOpen Access
dc.sourceYnion, Jhoanne, Neale Marvin Paguirigan, Ruvicyn Bayot, Matty Demont. (2025). Strengthening market intelligence for product design. CGIAR Breeding for Tomorrow Science Program; Consultative Group on International Agricultural Research.
dc.subjectplant breeding
dc.subjectvarieties
dc.subjectmarket intelligence
dc.subjectdecision making
dc.subjectproduct development
dc.subjectstakeholders
dc.subjectpublic-private partnerships
dc.subjectinnovation systems
dc.subjectcapacity building
dc.subjectinformation systems
dc.titleStrengthening market intelligence for product design
dc.typeNews Item

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Instituto Internacional de Investigación del Arroz (IRRI)