Strengthening market intelligence for product design
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Consultative Group on International Agricultural Research
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"As CGIAR advances toward more market-responsive breeding, recent consultations and concept development highlight the critical role of CGIAR Breeding for Tomorrow’s Area of Work Market Intelligence (MI) in shaping product design and advancement decisions across CGIAR. Three major activities underscore the need for standardized evidence-based MI insights to guide Product Design Teams (PDTs) including national partners, target stakeholders, and private sectors:
- Key Informant Interviews (KII)
- The development of a proof-of-concept for an MI Evidence Briefer, a package of MI evidence generated by the upcoming MI Transfer Portal in the Global Market Intelligence Platform (GloMIP)
- A presentation in a Product Design Standard (PDS) Workshop in Nairobi, Kenya."
Palabras clave
plant breeding, varieties, market intelligence, decision making, product development, stakeholders, public-private partnerships, innovation systems, capacity building, information systems