Assessing barriers to expansion of farm-to-chef sales: a case study from upstate New York
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Columbia County Bounty is a local organization made up of farmer and culinary business
members, with a mission that includes promoting connections between local agricultural
producers and culinary businesses. A case study was conducted to address questions raised by
CCB related to expanding farm-to-chef marketing in their area. Common barriers for restaurants
included larger time commitments, inconvenience, and consistency in product volumes and
quality; however, satisfaction with local wholesale distributors may create new opportunities for
farmers to work collaboratively with them in including more local products in their distribution.
A closer inspection of channel performance by farms in the study will drive changes in future
channel strategies and utilization of farm-to-chef marketing, as farms are already benefiting from
strong direct marketing channels and restaurants procuring local products from these channels.