Measures of advertising success and the probability of purchase: the orange-juice example

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dc.creatorLee, Jonq-Ying
dc.creatorFairchild, Gary F.
dc.date2017-04-01T19:17:47Z
dc.date.accessioned2026-07-09T04:52:04Z
dc.identifierdoi:10.22004/ag.econ.52721
dc.identifierhttps://ageconsearch.umn.edu/record/52721/files/RP1991-9.pdf
dc.identifierhttp://ageconsearch.umn.edu/record/52721
dc.identifier.urihttp://hdl.handle.net/123456789/555933
dc.languageeng
dc.publisher
dc.sourcehttp://ageconsearch.umn.edu/record/52721
dc.titleMeasures of advertising success and the probability of purchase: the orange-juice example
dc.typeText

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