THE ANALYSIS OF ASPECTS OF FOOD INDUSTRY COMPETITIVENESS IN SERBIA
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Competitive ability of the company in modern business conditions is difficult to achieve and
easy to lose. The reason for this attitude is the fact that the rapid technological improvement
enabled the technology with becoming available to everyone in the world under reasonable
terms. Competitiveness of domestic companies is very low. Insufficient application of
knowledge, low technological level of enterprises, unproductiveness and inefficiency are
just part of the problem. Food industry in Serbia shares the fate of domestic economy –
non-competitiveness is one of the main factors which affect the crisis in agricultural sector.
The authors of this paper, based on the available national and international statistical
data, have done analysis and display of competitive opportunities of domestic economy in
general and in particular sectors of food industry. The authors also indicate the possibility
of improving competitiveness.