“A Definition at Last, But What Does it All Mean?” Newspaper Coverage of Organic Food Production and its Effects on Milk Purchases
No hay miniatura disponible
Fecha
Autores
Título de la revista
ISSN de la revista
Título del volumen
Editor
Resumen
Descripción
This paper estimates the effects of media coverage of organic food production on food purchases.
Information from several data sources links national and local newspaper coverage to fluid milk
purchases. An analysis of weekly store-level scanner data in a differences-in-differences approach
results in a 5% increase in organic milk sales relative to conventional milk sales. Increases in
intensity of news coverage increase this relative difference in sales. Differentiating effects by
media context further suggests that product category specific coverage increases sales more than
general coverage. Critical coverage does not result in significant effects on organic milk sales.