Guangzhou Buyers Preference for Premium Hawaiian Grown Product Gift Baskets

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dc.creatorChan-Halbrendt, Catherine
dc.creatorYu, Jin
dc.creatorKeung, Helen
dc.creatorLin, Tun
dc.creatorFerguson, Carol
dc.date2017-04-01T20:21:14Z
dc.date.accessioned2026-07-09T02:52:25Z
dc.descriptionGuangzhou buyers' preference for premium Hawaiian grown product gift baskets with conjoint analysis was examined. Relative importance of three gift basket attributes: container type, products origin, and price were examined. Expenditure equivalent index to evaluate how much more each of the gift basket attributes is worth to the buyer was estimated. Main conclusions are: products have to be 'made in Hawaii' to receive the premium price; business buyers are generally less willing to pay a high price; and individual buyers are more willing to pay the higher priced Koa gift basket.
dc.identifierdoi:10.22004/ag.econ.8143
dc.identifierhttps://ageconsearch.umn.edu/record/8143/files/20051046_Formatted.pdf
dc.identifierhttp://ageconsearch.umn.edu/record/8143
dc.identifier.urihttp://hdl.handle.net/123456789/521852
dc.languageeng
dc.publisher
dc.sourcehttp://ageconsearch.umn.edu/record/8143
dc.titleGuangzhou Buyers Preference for Premium Hawaiian Grown Product Gift Baskets
dc.typeText

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