Towards inclusive and sustainable vegetable value chains in Odisha: Some policy recommendations

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International Food Policy Research Institute

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Odisha grows about 10.9 million tons of vegetables in 2023-24 from 0.77 million hectares, representing about 8% of Gross Cropped Area. In recent years, it has witnessed a significant increase in vegetable production and is presently the 7th largest vegetable growing state in India accounting for over 5% of national vegetable production. At the same time, there is a perception that demand for vegetables far outstrips supply; consequently, the state depends on other states to make up the shortfall in supply. The Government of Odisha has focused on increasing vegetable production with a range of innovative policies and has recognized that vegetable farming as a key pathway to agricultural commercialization and doubling farmers’ incomes. Against this backdrop, we undertook an ambitious research effort as part of a larger project titled INCATA to document the pace and nature of transformation of vegetable value chains in Odisha. The study comprised many components, including rapid reconnaissance visits to 19 districts in the state, secondary data analysis and qualitative case studies. Our research culminated a large-scale survey of 5640 value chain actors (farmers, inputs suppliers, wholesalers, commission agents and retailers). In addition, we documented the profile of 11,800 traders across 158 vegetable markets and 35,913 households in vegetable growing villages in 24 blocks and 6 districts as part of a listing exercise. We summarize the results of this study in a series of project notes and research briefs. This policy note aims to distill lessons from the study to identify a set of policy interventions.

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inclusion, sustainability, value chains, vegetables, policies

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