ARE LOWER-INCOME SHOPPERS AS PRICE SENSITIVE AS HIGHER-INCOME ONES?: A LOOK AT BREAKFAST CEREALS
| dc.creator | Jones, Eugene | |
| dc.creator | Chern, Wen S. | |
| dc.creator | Mustiful, Barry K. | |
| dc.date | 2017-04-01T13:49:33Z | |
| dc.date.accessioned | 2026-07-09T03:55:30Z | |
| dc.description | Scanner data for breakfast cereals are used to estimate demand elasticities for six supermarket stores in two distinct socio-economic areas. Three stores are in low-income locations and three are in high-income locations. A time series cross-section model is estimated for five product categories across six cross sections over forty-two weeks. Results show lower-income shoppers to have more elastic demands for four of the five product categories: private label cold cereals, the top ten brands of cold cereals, all other brands of cold cereals, and hot cereals. Price is not statistically significant for a fifth product category, snack cereals. | |
| dc.identifier | doi:10.22004/ag.econ.26645 | |
| dc.identifier | https://ageconsearch.umn.edu/record/26645/files/25010082.pdf | |
| dc.identifier | http://ageconsearch.umn.edu/record/26645 | |
| dc.identifier.uri | http://hdl.handle.net/123456789/542059 | |
| dc.language | eng | |
| dc.publisher | ||
| dc.source | http://ageconsearch.umn.edu/record/26645 | |
| dc.title | ARE LOWER-INCOME SHOPPERS AS PRICE SENSITIVE AS HIGHER-INCOME ONES?: A LOOK AT BREAKFAST CEREALS | |
| dc.type | Text |