The Impact of the Agricultural Trade Liberalization on the Elements of the Marketing Mix of Fruit and Vegetables in BIH
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In this paper, we analyzed in detail elements of the marketing mix of
fruit and vegetables, therefore this product, price, distribution, promotion and
people in Bosnia and Herzegovina, after seven years of liberal market within
CEFTA. Each element of the marketing mix is analyzed for the most important
vegetable species (cabbage, onions, peppers, tomatoes) and fruit species (apple,
pear, plum). The analyzed elements of the marketing mix are compared with the
characteristics of the elements of the marketing mix before integration BiH in
CEFTA and people monitor the achieved level of competitiveness of fruit and
vegetable producers in BiH.