ESTIMATED IMPACT OF FPO'S GENERIC PROMOTION OF FRESH CUT FLOWERS

Vista sencilla de ítem
dc.creatorWard, Ronald W.
dc.date2017-04-01T20:21:12Z
dc.date.accessioned2026-07-09T03:29:37Z
dc.descriptionIn 1997 the U.S. fresh cut flower industry terminated their first mandatory generic promotions program. Since then a voluntary program has been implemented in five U.S. cities, targeting female flower buyers. Using 13 control and 5 target cities, the promotion impacts are estimated and the structural implications are set forth.
dc.identifierdoi:10.22004/ag.econ.19975
dc.identifierhttps://ageconsearch.umn.edu/record/19975/files/sp04wa24.pdf
dc.identifierhttp://ageconsearch.umn.edu/record/19975
dc.identifier.urihttp://hdl.handle.net/123456789/533505
dc.languageeng
dc.publisher
dc.sourcehttp://ageconsearch.umn.edu/record/19975
dc.titleESTIMATED IMPACT OF FPO'S GENERIC PROMOTION OF FRESH CUT FLOWERS
dc.typeText

Archivos

Colecciones

University of Minnesota