Private Label Products and Consumer Income: Is There a Curvilinear Relationship?
| dc.creator | Jones, Eugene | |
| dc.date | 2017-04-01T19:42:19Z | |
| dc.date.accessioned | 2026-07-09T10:15:21Z | |
| dc.description | Supermarket scanner data are analyzed for five product categories across three income groups to test the premise of a curvilinear relationship between income and private labels (PLs). The three income groups are lower-, moderate-, and high-income consumers and the premise tested is that moderate-income consumers are far more inclined to purchase PLs than lower- and higher- income consumers. The five product categories selected for this study areL butter and margarine; frozen potatoes; ice cream; jams, jelly and peanut butter; and yogurt. Statistical results derived for these product categories offer no support for a curvilinear relationship between income and PLs. Lower-income consumers are shown to be more prone to purchase PLs than moderate- and higher-icnome consumers across all product groups | |
| dc.identifier | doi:10.22004/ag.econ.232294 | |
| dc.identifier | https://ageconsearch.umn.edu/record/232294/files/4_Jones.pdf | |
| dc.identifier | http://ageconsearch.umn.edu/record/232294 | |
| dc.identifier.uri | http://hdl.handle.net/123456789/616973 | |
| dc.language | eng | |
| dc.publisher | ||
| dc.source | http://ageconsearch.umn.edu/record/232294 | |
| dc.title | Private Label Products and Consumer Income: Is There a Curvilinear Relationship? | |
| dc.type | Text |