Pracownicy Jako Kluczowi Interesariusze Przedsiębiorstwa W Kontekście Koncepcji Csr (Na Przykładzie Sektora Msp Z Małopolski)
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CSR is a concept whereby companies at the stage of strategy building voluntarily take into account the social
interests and environmental protection, as well as relationships with their stakeholders. Therefore, the aim of
this paper is to provide employees as key stakeholders of each company in the context of CSR as an example of
respondents traders from rural areas of Malopolska. Research on the opinions of entrepreneurs on the above
concepts have been carried out at the turn of 2014 and 2015, included 182 micro (0-9 persons), small (10-49
employees) and medium (50-249 employees) enterprises agribusiness engaged in business activities in rural
areas Małopolska. The results showed that, compared to the internal stakeholder, what are the staff agribusiness
surveyed companies have developed virtually no policy, such as appraisal system, rewards and promotions.