Approaches to linking producers to markets
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This Occasional Paper examines experiences of linking farmers to markets, in order to reach some tentative conclusions regarding success factors. It considers examples of linkages promoted both by linking organizations and by the private sector without external support and then reviews in detail the linkage activities of the former. Emphasis is placed on markets chosen for linkages, on the capacity of the linking organizations, and on the relationship between the private sector, linkin g organizations and farmers. Mutual trust between all actors in a chain is essential and the paper discusses how such trust can be developed. Linking farmers to new markets invariably involves farmers organizing into formal or informal groups. Experiences with group organization are reviewed, as is the question of finance. Problems faced by farmers in maintaining linkages are examined and sustainability and scaling-up of linkage activities considered.