IQF Catfish Retail Pack: A Study of Consumers' Willingness to Pay
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The study examined the potential for household-size packs of catfish fillets for grocery sales. Households would purchase 6-fillet packs in various packaging materials except in Styrofoam. The average price households are willing to pay is $4.37/lb. Households that prepare catfish fried have a higher probability of purchasing such retail packs.