Willingness-to-Pay for Calf Health Programs and Certification Agents
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Cattle feeders want feeder cattle that have been weaned and preconditioned with a certified
health program. Preconditioned calves perform more efficiently in the feedlot with lower
morbidity and mortality. Health program claims, however, range from no claim to being
USDA-certified. The value of health protocol certification may vary with certifying entity.
Results from a choice experiment and survey of cattle feeders indicate preconditioning
programs that include weaning, vaccinating against respiratory and clostridial/blackleg, and
treating for parasites are worth on average $7.28/cwt to feedlots. Furthermore, a health
program certified by USDA carries an additional value of $2.37/cwt on average.
