Factors Impacting Participation In and Purchases Made by Members of the Oklahoma Food Cooperative
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The Oklahoma Food Cooperative (OFC) facilitates transactions between
producers and consumers of locally-grown food items. Although the OFC has
more than 3,000 members, the cooperative is still working to discover member
needs and ensure its long-term sustainability. Both consumer-members and
producer-members of the OFC were surveyed to determine the factors driving
their current and continued participation in the cooperative. Findings suggest that
producer-members and consumer-members differ in both demographic terms and
their level of cooperative involvement. Results also indicate that both types of
members may be facilitating business transactions in alternative market outlets,
thus negatively impacting OFC business volume.