Prioritizing Trust Factors in an Agri-Food B2B E-Commerce Environment
| dc.creator | Canavari, Maurizio | |
| dc.creator | Rivaroli, Sergio | |
| dc.creator | Fritz, Melanie | |
| dc.creator | Hausen, Tobias | |
| dc.date | 2017-04-01T19:18:19Z | |
| dc.date.accessioned | 2026-07-09T02:51:24Z | |
| dc.description | Trust is recognized as an important asset for Business-to-Business e-commerce success, but few studies investigate the link between trust and e-commerce in agri-food markets. This paper aimed at prioritizing some trust factors in e-relationships between actors operating in the agri-food markets. Starting from the results of a previous analysis (Canavari et al., 2005), the importance of three categories namely share of values and motivations, reliability and reputation and integration availability and non-opportunistic behavior, and six trust factors are prioritized using the Analytic Hierarchy Process. The model seems to be capable to assign a priority order to the elements inspiring trust within e-trade relationships in the agri-food chains. | |
| dc.identifier | doi:10.22004/ag.econ.7773 | |
| dc.identifier | https://ageconsearch.umn.edu/record/7773/files/sp06ca01.pdf | |
| dc.identifier | http://ageconsearch.umn.edu/record/7773 | |
| dc.identifier.uri | http://hdl.handle.net/123456789/521489 | |
| dc.language | eng | |
| dc.publisher | ||
| dc.source | http://ageconsearch.umn.edu/record/7773 | |
| dc.title | Prioritizing Trust Factors in an Agri-Food B2B E-Commerce Environment | |
| dc.type | Text |