O Consumo de Queijo como Referência para a Análise do Mercado de Qualidade do Produto
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This paper is placed on the theoretical perspective of Economic Sociology
and some contributions of the industrial economy in order to express the importance of
consumption in the analysis of quality market of cheese. It intends to reflect the relation
between quality and industrial segmentation and niches of consumption strategies
through the classification of groups of cheese consumers on established relations between
feeding‑food. The investigation was based on applications of closed questionnaire in
municipal markets of São Paulo, beyond some undertaken in extended social nets. Upon
the data, it was proceeded multivaried analysis considered economic class as dependent variable. Results show a relation with the food quality inverse of social pyramid, mainly B and C Classes. In
consequence, it is pointed the lack of formal devices of quality in the dominant structure of cheese market that could
express quality notions from consumers. This conclusion points towards the valorization of Brazilian handmade
cheeses as a way to reduce the dependence on foreign cheese denominations, to the increase of cheese consumption
in general and to the visibility of quality market of the product, both in Brazil and in the international scenario.