Channel Management and differentiation strategies: A case study from the market for fresh produce
| dc.creator | Sodano, Valeria | |
| dc.creator | Hingley, Martin | |
| dc.date | 2017-04-01T19:32:53Z | |
| dc.date.accessioned | 2026-07-09T02:51:40Z | |
| dc.description | The paper analyses the current differentiation strategies in the market for fresh produce. First a short review of the literature on channel structure and product differentiation is presented, in order to identify, on a theoretical grounding the incentives for differentiation strategies. Second, a case study is drawn of a UK channel intermediary organisation carrying out differentiation policies in the fresh produce category (on behalf of UK multiple retailer customers) supplied by a dedicated Italian grower. Results show that in the fresh produce industry there is room for product differentiation, but with contradictory welfare effects. | |
| dc.identifier | doi:10.22004/ag.econ.7869 | |
| dc.identifier | https://ageconsearch.umn.edu/record/7869/files/cp070038.pdf | |
| dc.identifier | http://ageconsearch.umn.edu/record/7869 | |
| dc.identifier.uri | http://hdl.handle.net/123456789/521584 | |
| dc.language | eng | |
| dc.publisher | ||
| dc.source | http://ageconsearch.umn.edu/record/7869 | |
| dc.title | Channel Management and differentiation strategies: A case study from the market for fresh produce | |
| dc.type | Text |