Supermarkets Price Competition in Dallas Fort Worth Fluid Milk Market
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This paper estimates the effect of the price war on the fluid milk demand in the Dallas-Fort Worth market and assesses the supermarket pricing conduct through estimating the price-cost margins of the retailers in selling fluid milk, and how these margins vary with the price war. The findings that supermarket chains in Dallas-Fort Worth market exercise market power and that demand for mil is insensitive to price changes.