Verifying Credence Attributes in Livestock Production
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Livestock producers can respond to increasing consumer demand for certain production
process attributes by providing verifiable information on the practices used. Consumer
willingness to pay data were used to inform producer decision-making regarding selection of verification entities for four key production process attributes in the production of pork chops and milk. The potential for informing farm-level decision-making with information about
consumer demand for product and production process attributes exists beyond the two
products assessed as example cases in this analysis.