Typology and Financial Performance of Champagne Makers According to Distribution Channel
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A typology of strategies related to the distribution channels used by Champagne makers is established. Champagne makers' operating profit depends on their
distribution network, which affects selling prices. Based on a sample of 20 Champagne makers ("Maisons de Champagne"), economic and financial performance indicators for Champagne makers are analyzed with reference to the
type of distribution channel.